Best Wings in the Windy City

So, this is fat. I admit it. I know it is. But, don't judge me. Okay?

On the surface this looks like some ordinary idea. Think about it.

I'm going to scour the city of Chicago with a fine tooth comb to find the best chicken wings in the city. I want to answer one question - who's got the best chicken wings?

See, simple right?

It's not though. It's called Personal Brand Marketing.

I'm not sure if this is a technical term or not, but I made it up, it's my blog, so I can use it.

Personal Brand - here's the definition: an arbitrarily adopted, but highly recognizable set of clear ideologies given to a person to distinguish its product.

Sounds good right? So, what does personal brand have to do with anything?

Think about it this way...when it comes to your entrepreneurial projects, if no one knows who you are or what you're about, then why are you doing it? In order to be effective as an entrepreneur, your personal brand must be strong. People should be able to associate actions and align them to your purpose. Thus, we become fat and search out chicken wings.

Part of this is going to be fun. Typically when you are achieving your purpose in life, part of it can be very fun. Let's make no mistake - this will be all work though. The purpose of this project is a few-fold:

• To increase the exposure to my personal brand
• To maximize the alignment of my personal brand to my social media life
• To strengthen my personal brand foundation so that continued growth is easy to achieve and easier to maintain

See, it's work! LOL

So, who wants to join me? It's simple, if you want to join in the fun then just shoot me an e-mail. We'll eat together. My e-mail is darius@everydaycookin.com. You can also follow me on Twitter. That's where most of the fun will go down. My Twitter username is @DariusTWilliams. Because I act a COMPLETE and UTTER fool on Twitter, I'll be sure to remember to identify tweets related to this project using the hash tag #BestChickenInChicago. That should get us far.

Oh yea, we have to get prepared for this. What? You think you can just start projects like these with no preparation? Hecks no!

Since we'll be eating A LOT of fried chicken wings, we must get to the gym. Cardio and weightlifting are a must. We mustn't die doing this project. So, guess what we're doing tomorrow? If you said sweating it out at the gym, then you're correct!

Sometimes I don't think straight. Sometimes I don't blog straight. Let's recap what we're doing:

You ready?

1. We're searching Chicago for the best chicken wings.

2. We will be rating and taking pictures and doing reviews.

3. All are able to join along. The more the merrier.

4. Be sure to have your own money or else you'll be doing the dishes at the restaurant.

5. We'll be Tweeting every step of the way.

6. We'll identify tweets using #BestChickenInChicago

7. We will work out 4 times a week to prepare for this venture.

8. The countdown begins. We start Monday, January 4, 2010

9. If you've got suggestions regarding chicken wing joints then e-mail me - darius@everydaycookin.com

10. We'll announce The Best Chicken Wing in Chicago on Monday, February 1, 2010.

-Darius

PS: This really fat. But remember, our personal brand must expand!